Expanding its presence in Uttar Pradesh, Aisshpra Gems & Jewels, the state’s largest retail jewellery chain, inaugurated its first flagship store in Lucknow on Wednesday. Located in Hazratganj, the two-storey store is among the brand’s largest, showcasing an extensive collection of jewellery under one roof.
Directors Vaibhav Saraf and Saumitra Saraf marked this milestone as a strategic move to cater to a wider audience. “Expanding to Lucknow is a significant achievement for us. With a long-standing presence in UP, we understand the state’s market dynamics and customer preferences,” said Saumitra Saraf.
The directors revealed ambitious expansion plans, including four additional stores in Lucknow and five more across Uttar Pradesh. “This flagship store allows us to serve our loyal clients from UP who now reside in Tier I and metro cities while also attracting new customers who value customised jewellery,” said Vaibhav Saraf.
The store emphasizes personalised designs and timeless classics, catering to customers who view jewellery as an extension of their personality. “We’re targeting individuals with an emotional connection to their jewellery, those who seek pieces that are both timeless and a reflection of their style,” Vaibhav added.
In addition to its signature collections, the flagship store houses an exclusive wedding collection in gold and studded jewellery, a silver section, and customisation services to create unique pieces.
“We are proud to be the only jewellers in India awarded 25 times for our designs,” said Saumitra Saraf, emphasizing the brand’s commitment to innovation and quality.
Aisshpra’s expansion reflects its dedication to meeting the evolving demands of jewellery lovers in Uttar Pradesh, solidifying its position as a trusted name in the industry.